100 jours pour entreprendre : un tremplin pour les jeunes entrepreneurs
L’association 100 jours pour entreprendre lance la 6ème édition du concours éponyme. Ce dernier, qui s’adresse aux jeunes entrepreneurs, s’organise avec un groupement d’associations (Croissance Plus, 100 000 entrepreneurs, etc.) ainsi que le soutien de partenaires entreprises (PME et grands groupes comme BNP Paribas, la Fondation RATP, JC Decaux, Carrefour, etc.). Bernard Ochs, Président de l’association, présente les principaux enjeux.
Bernard Ochs, Président de 100 jours pour entreprendre
Pourriez-vous vous présenter ?
Je suis un entrepreneur récidiviste, qui a la joie et le privilège d’animer l’association 100 jours pour entreprendre ; dans ce cadre, je pilote le concours en lien avec les nombreux réseaux et associations d’entrepreneurs qui nous accompagnent.
100 jours pour entreprendre est un concours qui s’adresse aux jeunes créateurs. De quoi s’agit-il ?
La démarche part d’un constat initial qui remonte à fin 2011 : il y a d’un côté des dispositifs d’accompagnement de startups qui s’adressent à des sociétés déjà créées, et de l’autre des initiatives pour semer les graines de l’entrepreneuriat qui concernent le particulier. Il y avait au milieu une déperdition forte. On s’est donc attaqué au passage à l’acte : et c’est ainsi qu’est né 100 jours pour entreprendre.
Nous avons mis en place deux démarches. D’une part, une opération media nationale portant sur la fierté d’entreprendre (lancée dès 2012) afin que les entrepreneurs se sentent plus valorisés notamment auprès de leurs proches ; d’autre part et dans un second temps, nous avons créé un appel à projets – pour des projets pas encore nés donc – pour accompagner, très concrètement dans le déroulement du projet.
Quelles sont les principales étapes du concours ?
Le concours s’étale sur 3 mois. Nous sommes actuellement dans l’appel à projets : chaque candidat peut diffuser une vidéo de son projet sur le site. Ensuite, chaque participant fera voter un maximum de gens autour de chaque projet. A l’issue des 100 jours, on relève le nombre de votes : les 30 premiers dossiers sont sélectionnés. A l’issue d’une étude, nous en garderons 20 qui viendront pitcher devant le jury. Après ce moment, 10 lauréats sont sélectionnés. Chacun sera présent lors de la fête des 100 jours qui aura lieu le 6 juin à Paris.
Comment pouvez-vous accompagner les candidats, et qu’est-ce que les lauréats vont remporter ?
Les lauréats du concours reçoivent deux choses. D’une part, un kit de survie du jeune entrepreneur (services, financement, etc.) d’une valeur de 15 000 €. Et d’autre part, de la confiance et de la reconnaissance qui leur permettront d’affronter les difficultés du projet. Ce, sans compter un réseau fort dans lequel ils reçoivent conseil, temps et soutien.
Aujourd’hui, comment pensez-vous qu’il soit possible d’aider les jeunes dans l’entrepreneuriat au-delà de ce type de concours ?
Je trouve que la France s’est clairement transformée. Il y a quelques années – dans les années 2000 –, il n’était absolument pas concevable de parler des entrepreneurs. Nous sommes une des initiatives qui ont contribué à remettre l’entrepreneuriat au centre. Il y a clairement un climat beaucoup plus porteur aujourd’hui. La meilleure nouvelle, c’est le nombre de majeurs entrepreneuriales dans les grandes écoles et universités, ainsi que le nombre de Français qui souhaitent créer leur société !
Je constate par ailleurs une qualité des équipes et des projets en forte croissance. La maturité et la préparation sont vraiment impressionnantes actuellement.
Malgré cela, il reste quelques frustrations. Notamment au niveau des banlieues, qu’il faut toujours aller chercher pour les inciter à participer. La peur de la confrontation peut exister et être un vrai frein. En donnant des exemples, cela marche de mieux en mieux. A notre niveau, nous renforçons le mentorat des équipes – cette année par exemple, plusieurs mentors seront proposés par équipe ; cela permettra d’augmenter les ressources auxquelles les lauréats auront accès. Par ailleurs, nous créons un CRM des projets pour faciliter le suivi et le pilotage des projets. Cela devrait permettre d’anticiper in fine les difficultés !
Pour en savoir plus et candidater, rendez-vous sur le site www.100jourspourentreprendre.fr
Mots-clefs : Concours, Entrepreneuriat, Innovation, Startup
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